Problem:
This catering company is almost about to shut down due to a decrease in events at its venues.
Proposed solutions:
Combine the food truck and wholesale of their products to create a hybrid market.
- Partner with local businesses to deliver their foods and expand their reach of customers
- Use the food truck to cater to people outside of large events
- Create a wholesale brand to sell more of their items in bulk to other customers
Use this strategy to increase revenue within the BasilTree business.
School Team
MIT Sloan School of Management
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