Spring 2020

Yale - School of Management


Barismo Inc., an online coffee company is facing some challenges with its customer retention.

Proposed solutions:

The team recommends creating an online platform for the business to connect the coffee with the customer.

  • Create an easy platform for its customers to use to talk to one another and engage
  • Launch a pilot of the program to test out the software and to re-engage its initial audience
  • Build up its community by opening up more hours and free educational events
  • Form partnerships with local universities and other businesses to expand their reach

By implementing this strategy Barismo can expect to see an increase in their financials along with customer retention.

School Team

Yale - School of Management

Business Team

Jaime Forest vanSchyndel


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