Spring 2021

(no school specified)

Banny’s Kitchen: St. Louis- Food Service Industry
Problem: The client would like to improve operational efficiency and marketing strategy

Proposed Solution:
1. Improve Processes and costs – Fixed menu, Delivery and ordering schedule, catering for special event and holidays only
2. Improve brand awareness- rebrand and strengthen current channels by showcasing her personality
3. Increase customer acquisition – social media ads, local media presence, promotional events

1. Maximize profit by planning ahead and running a more efficient business
2. More visits, reviews and, likes on social will increase the number of customers served per month
3. Increased number of orders and inviting new customers


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