Spring 2020

Carnegie Mellon University - Tepper School of Business

Problems:

A restaurant sees a decline in sales due to the decrease in local businesses.

Proposed solutions:

Find alternative demand for their products by:

  • Partnering with local grocery stores to send products and sell to customers
  • Expand delivery services to nearby cities
  • Provide discounts on products to local businesses for workers still working, i.e. doctors, delivery drivers, government workers

The campaign is expected to help Jimmy Johns increase their revenue by 30%.

School Team

Carnegie Mellon University - Tepper School of Business

Business Team

Franklin Perry Austin
General Manager

RELATED CASES

Sorry, no Related Cases specified.

Competition generously sponsored by

RingCentral logo