Anytime Fitness wants to continue generating revenue meet consumers fitness demands during this lockdown.
The team recommends looking at some traditional and original ideas to solve the problem.
- Implement online training courses to its customers then give out surveys to analyze data
- Create limited-time promotions to gauge their target markets interest level
- Offer offline outdoor workouts to practice social distancing and abide by the rules
The potential impact of this plan is an increase in revenue and engagement.
Yale - School of Management
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