Spring 2020

Yale - School of Management


Anytime Fitness wants to continue generating revenue meet consumers fitness demands during this lockdown.

Proposed solutions:

The team recommends looking at some traditional and original ideas to solve the problem.

  • Implement online training courses to its customers then give out surveys to analyze data
  • Create limited-time promotions to gauge their target markets interest level
  • Offer offline outdoor workouts to practice social distancing and abide by the rules

The potential impact of this plan is an increase in revenue and engagement.


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