Anytime Fitness

Problem:

Anytime Fitness wants to continue generating revenue meet consumers fitness demands during this lockdown.

Proposed solutions:

The team recommends looking at some traditional and original ideas to solve the problem.

• Implement online training courses to its customers then give out surveys to analyze data
• Create limited-time promotions to gauge their target markets interest level
• Offer offline outdoor workouts to practice social distancing and abide by the rules

The potential impact of this plan is an increase in revenue and engagement.