3rd Place in School - Spring 2020

UCLA - Anderson School of Management


Originally a wholesale distributor of vape hardware and juice products, All Day Vapes is pivoting to B2C online sales and needs help to improve all stages of their marketing and sales process in the digital environment.

Proposed solutions: 

The team sees opportunity in customer attraction, conversion and retention.

  • Product placement in highly engaged online communities such as Reddit
  • A medium-term solution to enhance their website for a better customer experience and improved SEO
  • Reengaging customers via email for sold out products and announcements
School Team

UCLA - Anderson School of Management

Business Team

Shawna Nguyen
CFO/Managing Member

Competition generously sponsored by

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