When local businesses shutdown, Alert Security & Patrol lost 50% of its customers instantly, and with no reopening plan in sight, lacked a clear path to recovering revenue.
Initiate an operation for community connection and reposition the value proposition of a local security team.
- Establish their value proposition as the local solution with years of experience making the neighborhood safe.
- Target local strip malls and propose stationary officers for shared peace of mind with growing unrest.
- Initiate a door to door campaign and share success stories of helping the neighborhood businesses.
The plan would split the cost among small businesses within the strip malls and aim to add 4-10 new clients to grow revenue back to $50k+ in MRR.
UCLA - Anderson School of Management
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