Spring 2020

University of Virginia - Darden School of Business


A nonprofit business is trying to figure out how to fundraise in order to remain open.

Proposed solutions:

Create and implement a summer program for their current students.

  • Work with local organizations to source the activities and materials for the program
  • Develop marketing materials and plan to better reach their audience to get a lot of engagement
  • Enroll students then track their progress to develop future programs for the nonprofit

The impacts of this plan are enhanced summer learning, brand recognition from the ASAA, increased equity, and fundraising.

School Team

University of Virginia - Darden School of Business


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