Zero sales have been made to this food substitute business, due to the pause of events.
The team recommends re-branding by:
- Creating brand awareness on social media platforms by engaging with influencers
- Targeting local stores and partners to distribute their products, such as Amazon, Purple Carrot, and Wegmans
- Redesign logos and packaging to appeal more to their target audience
AduniFoods will move forward and succeed with the plan that has been laid for them.
NYU - Stern School of Business
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