Spring 2020

NYU - Stern School of Business


Zero sales have been made to this food substitute business, due to the pause of events.

Proposed solutions:

The team recommends re-branding by:

  • Creating brand awareness on social media platforms by engaging with influencers
  • Targeting local stores and partners to distribute their products, such as Amazon, Purple Carrot, and Wegmans
  • Redesign logos and packaging to appeal more to their target audience

AduniFoods will move forward and succeed with the plan that has been laid for them.

School Team

NYU - Stern School of Business

Business Team

Amanda Adegboyega


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