3rd Place in School - Spring 2020
Carnegie Mellon University - Tepper School of Business
Temporary closure of 2 brick and mortar locations means Adda needed to find a new way to foster conversation and generate revenue.
The team recommends a growth strategy leveraging an online marketplace that is diverse, flexible, and adaptable to Adda’s needs.
- Develop a scalable online Bazaar which will delight your customers, support local vendors, and inspire conversation
- Improving their brand story across social media as the connector among high quality and hyper-local vendors
- Building an online marketplace that becomes largely automated and hands off for easy scalability
By developing a scalable online bazaar that aligns with their mission of local conversation, Adda projects adding 20% revenue in the short term and bringing in 39% revenue growth in the next 5 years.
Competition generously sponsored by