Impacted by the shutdown, revenue dropped 95%, they had to let go of 80% of their staff, and only had 2 months of runway funding.
Repositioning the catering company from events focus to meal delivery service.
- Market research showed interest in family meals and special occasion – date night – meal delivery
- Forecasts planned to rehire staff over the next 90 days based on estimated market size
- Rebranded social media accounts and new menus to add excitement and drive orders from new and existing customers with Coming Soon campaigns
With a pivot of the model and a new marketing campaign, ACT Catering hopes to rehire 10 staff in the next 60 days by growing sales in this new delivery meal service.
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