As a business consultant to AEC companies, A3K saw a decline in revenue and realized a need to pivot their model to thrive in the new economy with changing client demand.
The team recommends borrowing a tiered value-based approach to pricing from other industries that would achieve:
- Aligned incentives and increased communication with their clients
- Scaled pricing that allows a means to charge more to bigger clients and maintain low rates for small clients
- Lowering the cash flow risk
The impact of this strategy will increase A3K revenue, allow employees a better balance with flexible working hours, and create space for social impact which is important to A3K and their team.
UCLA - Anderson School of Management
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