Problem:
Revenues dropped 46% due to the COVID crisis, so 9Miles Media is looking to position a new product to recover revenue and keep staff employed.
Proposed solution:
Launch the new product, LeadBoss, which is already well-positioned to fill a need as a SaaS platform.
- Position the new platform as the most trustworthy and effective tool to communicate in realtime with customers
- Dedicate 9Miles employees to develop and facilitate a seamless onboarding process
- Launch the product to local mom and pop businesses with a tiered offering and a referral program
School Team
Vanderbilt University - Owen Graduate School of Management
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