Wholesale bakery business experiences dire slowdown of sales when local restaurants and markets close.
The team proposed growing their direct to consumer(D2C) business, as well as expanding into new B2B partnerships.
- D2C suggestions include modernizing e-commerce options via their website, refreshing their marketing strategy, and offering gift cards and at-home bread baking kits for short term cash
- B2B partnership development includes farmers markets, coffee shops, and establishing promotions with local vendors.
Carnegie Mellon University - Tepper School of Business
Director of Marketing
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