This bookstore is closed which has hindered their normal operations and sale processes.
It is recommended this company plans an e-commerce strategy and expand community engagement.
- Start a new website with student volunteers and build a detailed inventory online
- Increase social media presence and offer delivery options with the products
- Partner up with different businesses and local artist to drive up brand awareness
With this plan this business can introduce a low-touch sales channel and raise awareness to increase their customer base.
University of Virginia - Darden School of Business
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