2ND ACT BOOKS

Problem:

This bookstore is closed which has hindered their normal operations and sale processes.

Proposed solutions:

It is recommended this company plans an e-commerce strategy and expand community engagement.

• Start a new website with student volunteers and build a detailed inventory online
• Increase social media presence and offer delivery options with the products
• Partner up with different businesses and local artist to drive up brand awareness

With this plan this business can introduce a low-touch sales channel and raise awareness to increase their customer base.