Spring 2020

University of Virginia - Darden School of Business


This bookstore is closed which has hindered their normal operations and sale processes.

Proposed solutions:

It is recommended this company plans an e-commerce strategy and expand community engagement.

  • Start a new website with student volunteers and build a detailed inventory online
  • Increase social media presence and offer delivery options with the products
  • Partner up with different businesses and local artist to drive up brand awareness

With this plan this business can introduce a low-touch sales channel and raise awareness to increase their customer base.

School Team

University of Virginia - Darden School of Business

Business Team

Daphne Spain


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